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LET DOT4 MAKE YOUR NEXT PROMOTION THE BEST ONE YET!

Dot4 Promotions saves you the time & expense of calling on dozens of representatives from countless suppliers. Let us be your one stop shopping center. Our capabilities are virtually limitless. Whether you need a custom desk piece or would like to design your own company stuffed animal or you are in need of corporate apparel, Dot4 is waiting to share our over three decades of experience with you.

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Trend Alert: Clear Tote Bags

Clear tote bags are the rage of the runways – which means the trend could soon be sweeping the promotional products industry too.

While the roots of clear tote bags might be utilitarian, some high fashion labels have suddenly fell in love with them, creating astoundingly expensive offerings in the category. The Prada tote below is a great example of the trend. It was retailing online at Nordstrom recently for $1,040 before selling out.

Made in Italy from PVC, the transparent tote features Prada's black logo print across the front and a white canvas trim. In a little nod to privacy, the push-stud top closure reveals a detachable zip-fastening pouch for storing essentials out of sight.

Meanwhile, this transparent Kara PVC Pinch Tote is another example of transparency couture. It retails for $325 at ssense.com – hardly even the cost of a lunchtime appetizer for your average Manhattan billionaire.

For those of us sitting in the proletarian seats, though, there's good news. You can still get in on the namebrand clear tote trend for a relatively reasonable price. Urban Outfitters offers this tote for $25.

Interestingly, the high-fashion transparent trend extends beyond totes into other bag categories, including reusable shopping bags. The bag below is an exclusive collaboration between Voo Store and Belgian fashion designer Raf Simons. Available for about $180, the bag includes a dustbag that can also be used as an inner compartment.

Given the popularity of clear bags in fashion circles, promotional product distributors should anticipate that demand from clients in the promo space will increase, too. And who knows – the trend could proliferate well beyond bags altogether, if this tweet from Prada is a clue.

Lego Lovers Crowded Expo Center for Merch, Memories

Lego enthusiasts of all ages crowded into the Greater Philadelphia Expo Center in Oaks, PA, on April 21 and 22 to enjoy Brick Fest Live!, which bills itself as the #1 Lego event in the U.S. The show featured feats of artistry and engineering, including detailed cityscapes, working miniature rollercoasters, a life-size statue of Darth Vader and a lovingly rendered replica of Vincent Van Gogh's "Starry Night" – all crafted from the colorful plastic bricks that have been a toy chest necessity for decades.

The event was also an opportunity for vendors to peddle Lego-themed merch, from vintage building sets to apparel and accessories decorated with actual Legos. At the official Brick Fest Live! Booth, attendees could purchase a $20 #BrickSwag box, which included a T-shirt, flashlight keychain and a mystery minifigure. Other booths were selling caps modified with Lego baseplates, allowing wearers to customize to their heart's content. Several entrepreneurs had crafted hair clips, bracelets, earrings and bow ties out of Legos. There were even brick-shaped pillows and molded chocolate lollipops.

The Pennsylvania Distance Learning Charter School also set up a booth at the expo to share information about its virtual summer camps. To help build goodwill and boost name recognition, the school was giving away a slew of promotional products. Children could spin a wheel, and receive a branded foam stress brick, backpack, temporary tattoo, chip clip or other prize.

Brick Fest Live! heads next to New York City in July, then stops in Pasadena, CA, in August and Houston in October. Check out some of the highlights from the Philadelphia show below.













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